NETFLIX TO CREATE "IMMERSIVE EXPERIENCES" IN US MALLS

Summary from the TLDR Design newsletter

Netflix is set to open Netflix House, an immersive retail and entertainment venue based on its hit series, at King of Prussia Mall in Pennsylvania and Galleria Dallas in Texas. The venue will offer experiences that feature sets, games, restaurants, and shops inspired by shows like Bridgerton and Squid Game. The location will span over 100,000 square feet and the experiences will rotate year-round. Opening in 2025, the concept aims to bring Netflix's beloved stories to life in new and ever-changing ways.