GROWTH FLYWHEELS: WHY THE MOST SUCCESSFUL BUSINESSES IN THE WORLD USE THEM TO GROW SMARTER, NOT HARDER

Summary from the TLDR Marketing newsletter

There are three criteria a growth flywheel must meet to be effective: the activities flow smoothly from one point to the next, each rotation is easier than the last rotation, and each rotation produces more than the last rotation. One of Jay Clouse's newsletter flywheels is his automated new subscriber welcome email, which asks users what issues they're facing that they want to see him write about. This makes it easier to generate content ideas while also helping him grow an engaged audience by creating relevant content. Brands can create growth flywheels by focusing on the messenger as much as the product, creating an identity its audience wants to show off, and leveraging happy customers to gain new referrals.