HOW FIGMA BUILT THE IDENTITY FOR ITS MAMMOTH DESIGN CONFERENCE, CONFIG

Summary from the TLDR Design newsletter

Figma's annual design conference, Config 2024, attracted over 10,000 attendees with its vibrant branding, which included breakdancing and Figma-branded merchandise. The ten-month visual identity project extended Figma's shape-based language with transforming glyphs. It was designed mainly in-house, with the Danish team Relay assisting with motion design. The project featured an open film to captivate attendees through abstract shapes and transformations.