THE "BYE NOW" SECRET TO MAKING PEOPLE BUY NOW

Summary from the TLDR Marketing newsletter

Marketing messages can be transformed with homophonic priming — the strategic use of homophones to influence audience thoughts and actions. By employing phrases like "Write here" (which echoes "right here") marketers can plant subconscious suggestions that drive engagement. Incorporating these nuanced wordplays in ads and social posts can improve dull calls to action.