AMONG EQUALS COOKS UP NEW IDENTITY FOR READY-TO-EAT MEAL BRAND FRIVE

Summary from the TLDR Design newsletter

Frive, formerly Lions Prep, has rebranded in collaboration with Among Equals, updating its color palette and logotype, to appeal to a broader audience. The new name, an abbreviation of "food to thrive," reflects its guiding principle. The design process was smooth and collaborative.