5 SIGNALS YOU'RE READY TO INVEST IN A NEW CONTENT DISTRIBUTION CHANNEL

Summary from the TLDR Marketing newsletter

Distributing content across many channels without a clear strategy has drawbacks. Marketers should look for 5 indicators of readiness before expanding: a successfully scaled single channel, in-depth audience insights, realistic channel expectations, leadership buy-in, and defined success metrics. These signals guide strategic decision-making, prevent resource dilution, and ensure focused efforts.