ELMWOOD REVEALS THE BRAND STORY BEHIND AMERICA'S FIRST OVER-THE-COUNTER CONTRACEPTIVE PILL

Summary from the TLDR Design newsletter

Elmwood created a visual identity for Opill, the first over-the-counter birth control pill in the U.S., featuring an O-shaped brandmark symbolizing its role in women's health. The design, with a rebellious color palette and approachable font, emphasizes inclusivity, playfulness, and empowerment, marking a critical advancement in reproductive health care.