AI INFLUENCERS ARE GROWING FAST BUT STILL FAR BEHIND THEIR HUMAN COUNTERPARTS

Summary from the TLDR Marketing newsletter

Human influencers earn an average of $78K+ per post compared to $1.7K for AI influencers - a 46X earnings gap. Human influencers dominate brand partnerships, with 37% generating income this way versus 8% for AI influencers. Engagement metrics also favor human influencers, who receive an average of 414.8K likes per post, 5.8X more than AI influencers. AI influencers are more likely to promote adult content, with 31% involved in such endorsements compared to 15% of human influencers. AI influencers still struggle to replicate the human touch that drives higher engagement and trust.