TLDR Design · MISCELLANEOUS

GLOSSIER QUIETLY INTRODUCED A NEW LOGO FOR ITS SUMMER COLLECTION

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Summary from the TLDR Design newsletter

Glossier introduced a '70s-inspired logo called VolumeFour for its summer capsule collection featuring hair accessories, lip balm, and a utility sling. This temporary pop-up brand allows Glossier to experiment with a playful, nostalgic aesthetic in various summery hues and test a new visual identity without full commitment.