TLDR Design · NEWS & TRENDS

THE BOSTON MARATHON GOT A NEW LOGO, AND RUNNERS ARE NOT HAPPY

links.tldrnewsletter.com3 min read

Summary from the TLDR Design newsletter

The Boston Athletic Association's redesign of the Boston Marathon logo, which features a forward-facing, more muscular unicorn mascot and corporate branding from Bank of America, has sparked controversy among runners. The mixed response, with 55% of poll respondents disliking the new logo, underscores the challenge of balancing tradition and progress.