THE VIBRANT EVOLUTION: MICROSOFT'S COLORFUL TRANSFORMATION

Summary from the TLDR Design newsletter

Microsoft's brand team redefined its visual identity by developing a new color palette that connects emotionally with users and reflects the company's values of authenticity, equity, and humanity. Collaborating with Pantone and Franklin Till, the team crafted a strategic color palette that is human, vibrant, and dimensional, offering designers greater flexibility and expression. The new colors aim to bridge the gap between digital and physical realms, embodying emotion and storytelling to resonate with a diverse global audience.