VERTICAL SOFTWARE IN 2024

Summary from the TLDR Founders newsletter

Vertical SaaS markets, exemplified by companies like Procore and Toast, prove to be lucrative yet slow to mature, requiring patience and strategic multi-product expansion. By building for a singular ICP, they can tailor their offerings and enhance the value they bring to users. With low market penetration still common, these "compound companies" showcase the potential for growth through economies of scale and innovative expansion beyond traditional workflows into fintech and B2B marketplaces.