HOW IMMI'S FOUNDERS BUILT A STRONG BRAND

Summary from the TLDR Founders newsletter

A startup called immi used creative marketing strategies to generate leads and build a loyal community before launching its product. It experimented with various organic and paid efforts, such as engaging with potential customers on Reddit, creating authentic email flows, and running a private Facebook group. By focusing on one marketing channel at a time and constantly iterating, it was able to drive significant revenue and organic traffic.