UX LESSONS WE CAN LEARN FROM THE MARVEL CINEMATIC UNIVERSE

Summary from the TLDR Design newsletter

Marvel's MCU offers a masterclass in UX strategy by emphasizing the relatable, human-centric narratives that sparked its initial box office dominance. As the series expanded, it maintained a delicate balance of consistency and innovation, creating a structured yet engaging viewer experience through interactive storytelling and character development. However, recent phases show a shift, with the franchise potentially losing touch with its core audience, reminding businesses of the importance of staying connected to user needs and expectations.