“WHAT HAVE WE ALREADY TRIED?” IS THE MOST POWERFUL PRODUCT QUESTION YOU CAN ASK

Summary from the TLDR Design newsletter

Output-first thinking persists in product development despite 26 years of advocating for "outcomes over outputs". Generative AI is used to quickly produce ideas despite the scarcity of outputs. User research, focusing on past experiences and user behavior, is crucial for understanding why processes fail and learning from existing outputs rather than generating new ones.