73% OF ENTERTAINMENT AND MARKETING CREATIVES THINK AI ‘WILL ELEVATE CONTENT'

Summary from the TLDR Marketing newsletter

A new study by the United Talent Agency (UTA) found that 73 percent of entertainment and marketing creatives believe generative AI will elevate content and 75 percent of those currently using AI say they are creating higher-quality work with it. The marketing creatives in the study were more bullish on AI than the entertainment creatives, but not overwhelmingly so. The results from the study suggest that these industries are shifting from fear and resistance of AI to curiosity and cautious optimism about it.