PROPER AIRDROP INCENTIVES

Summary from the TLDR Crypto newsletter

Zeta Markets spent weeks analyzing its users and optimizing the airdrop to reward long-term participants. It ignored all users with less than $500 in volume, as they contributed less than 50 cents in trading fees and are not high-value customers. Active protocols like exchanges require risk and dedicated participation, weeding out lazy participants. To prevent instant sell pressure, Zeta Markets introduced an optional 7-day vesting period that rewarded users with 2x their allocation.