TLDR Product · MISCELLANEOUS

HOW CALENDLY OVERHAULED THEIR PRODUCT-LED SALES MOTION

growthunhinged.com6 min read

Summary from the TLDR Product newsletter

To enable product-led sales, prioritize current leads instead of fixating on new ones, leverage technology to filter out unqualified leads before they reach the sales team, tailor the website experience to match the prospect's intent and awareness level, and ensure there are no dead-ends for prospects, even for smaller deals.