TLDR Product · MISCELLANEOUS
HOW CALENDLY OVERHAULED THEIR PRODUCT-LED SALES MOTION
Summary from the TLDR Product newsletter
To enable product-led sales, prioritize current leads instead of fixating on new ones, leverage technology to filter out unqualified leads before they reach the sales team, tailor the website experience to match the prospect's intent and awareness level, and ensure there are no dead-ends for prospects, even for smaller deals.