TLDR Design · NEWS & TRENDS

APPLE JOINS THE RACE TO FIND AN AI ICON THAT MAKES SENSE

techcrunch.com6 min read

Summary from the TLDR Design newsletter

Apple has introduced "Apple Intelligence," an AI with a circular logo of seven loops representing its AI-powered services. A visual queue consisting of swirling colors is displayed when Siri queries it within Private Cloud Compute. AI icons typically feature soft, candy colors to convey friendliness, avoiding human-like features. No universally accepted visual concept for AI exists yet.