PIXELS, PLASTIC, AND POSITIVITY: MAVEN CREATIVE PAINT A PICTURE OF THE PIONEERING WORK OF BREAKING

Summary from the TLDR Design newsletter

Breaking Born, a company from Colossal Biosciences has introduced MICROBE X-32™. This enzyme degrades tough plastic waste. It has a brand identity designed by Maven Creative to reflect the enzyme's kinetic energy and the company's disruptive spirit. Its wordmark blends Roobert and NeueBit fonts to symbolize breaking down and re-engineering plastics - its extensive pixelation represents plastic breakdown and pollution reality.