WOLFF OLINS USES RAW MATERIALS AND ANCIENT CRAFTS TO BUILD A NEW IDENTITY FOR UBISOFT'S FLAGSHIP GAME, ANNO

Summary from the TLDR Design newsletter

In partnership with Wieden+Kennedy, Wolff Olins has rebranded Ubisoft's flagship game, Anno, with a new design ethos inspired by ancient civilizations and modernized 3D elements: 'crafted with care'. The rebrand, which included a handcrafted brand mark and the strategy for Anno: 117 Pax Romana's launch campaign, focused on themes of legacy, creation, and community. Its purpose was to cultivate the joy of building.