TLDR Design · OPINIONS & TUTORIALS

TRUMP'S ‘NEVER SURRENDER' LOGO BRANDS A NEW ERA OF GRIEVANCE POLITICS

links.tldrnewsletter.com3 min read

Summary from the TLDR Design newsletter

Former President Donald Trump's campaign has a new secondary logo that replaces the logo's red, white, and blue colors with black and white and swaps the "Make America Great Again!" slogan for "Never Surrender!". This logo, which is a response to his legal issues, reflects his defiant stance. It appeared in a fundraising email and is featured on merchandise like hats and T-shirts. The logo emphasizes opposition to his criminal cases. Trump continues to use the standard logo on his campaign website.