TLDR Crypto · INNOVATION & LAUNCHES

BOND: SOLANA LABS' LOYALTY PROGRAM

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Summary from the TLDR Crypto newsletter

Bond uses blockchain to create transparent, personalized digital experiences, facilitating stronger customer connections and loyalty. Current loyalty programs face issues with tracking purchases across many different channels and preventing counterfeits, two problems solved via blockchain verification. Bond's four areas of focus are digital collectibles, luxury goods authenticity, digital product passports + identities, and collaborative campaigns.