TLDR Marketing · RESOURCES & TOOLS

GOOGLE SEARCH NOW SUPPORTS RETURN POLICY MARKUP AT THE ORGANIZATION-LEVEL

developers.google.com2 min read

Summary from the TLDR Marketing newsletter

Google Search has added support for return policies at the organization level, allowing sites to specify a general return policy for the business instead of having to define one for each individual product. This can help reduce the size of Product structured data markup and make it easier to manage return policy markup in one place. It can also make return policies eligible to show with additional search results, such as knowledge panels and brand profiles, in addition to product search results.