APPLE INTELLIGENCE SURE LOOKS LAME, BUT IT SHOWS HOW APPLE CAN STILL WIN AI

Summary from the TLDR Design newsletter

Apple's AI approach, focusing on integrating personal context through its devices, may seem less advanced compared to competitors. Still, it leverages Apple's vast reach into user data to offer unique personalization. This strategy positions Apple to outpace rivals in AI by capitalizing on its deep integration into users' everyday lives through familiar tools and services.