PPC LEAD GEN CASE STUDY: 20X SPEND IN 1.5 YEARS

Summary from the TLDR Marketing newsletter

A case study on how a PPC agency helped its home renovation client surpass $10M in revenue. The team found that the existing account was fragmented across 10 Search campaigns. The ads were running on "Maximize clicks" and using GA4 for lead tracking. The agency consolidated existing campaigns to provide more data to Smart Bidding, switched to “Target CPA” instead of “Maximize clicks”, switched to the Google Ads Tag for lead tracking, set up Offline Conversion Tracking, and optimized every aspect of the ads. With that foundation, they switched to optimizing towards Qualified Leads, which increased Total Deal Value by 100% and ROAS by 63%.