HOW TO WRITE THE PERFECT COLD EMAIL

Summary from the TLDR Marketing newsletter

The more your cold email looks like it wasn't even meant for the recipient, the higher the chances they'll read it and respond. 7 psychological hacks to write casual emails that get replies: internal subject lines, all lowercase, a fake forwarded message, excluding any links or phone numbers, using “may I”, including “sent from my iPhone”, and a hyper-personalized P.S.