CREATING A DATA ADVANTAGE IN MARKETING—WITH OR WITHOUT COOKIES

Summary from the TLDR Marketing newsletter

Brands that have adapted to the cookie-less future have seen their digital marketing performance improve by 10%. Sites should be optimized for first-party data acquisition, with enabled sign-in capabilities, quality consent capture, and opportunities for data enrichment to develop robust customer profiles. Create value exchanges by offering customer discounts, free samples, event invitations, or other incentives in return for sharing personally identifiable information.