WHY AES NEED TO BE GENERATING THEIR OWN PIPELINE

Summary from the TLDR Founders newsletter

As an early-stage founder hiring your first enterprise AE, you can't expect marketing or BDRs to magically fill their pipeline from day one. Help set them up for success by encouraging them to leverage internal networks for support, meticulously organize outreach efforts, and maintain consistent, personalized communication with prospects. Doing the hard prospecting yards matters.