HOW TO IMPROVE YOUR VOLUNTARY CHURN

Summary from the TLDR Founders newsletter

This guide explores how to measure, mitigate, and recover voluntary churn. Voluntary churn, as opposed to involuntary churn, is when a customer leaves your product on purpose. Most importantly, you need to understand why they're churning. Is it price, product gaps, or they simply don't need it anymore? Understanding why enables you to build measures within your product to win them back–like automatic discounts, the ability to pause their subscription, or simply remind them what they'd be missing out on.