HOW RIPPLING BOOSTED THEIR BLOG TRAFFIC BY 10X IN ONE YEAR

Summary from the TLDR Marketing newsletter

Rippling, an HR and finance platform, increased its blog traffic from 2,380 to nearly 30,000 monthly visitors in one year by focusing on geo-specific keywords and producing targeted content. Its team conducted thorough keyword research to identify location-based terms that potential customers were searching for, then created hundreds of blog posts optimized for these keywords. The advantages of this strategy include providing highly relevant content to users, low competition, and higher conversion. The downsides are that the content has limited reach, is resource-intensive to produce, and requires frequent updates.