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HARLEY DAVIDSON SUES UK RETAILER OVER “COPYCAT” DESIGN

creativebloq.com2 min read

Summary from the TLDR Design newsletter

Harley Davidson is suing UK retailer Next over a children's t-shirt design that allegedly copies its logo, claiming it could cause consumer confusion. The disputed t-shirt features a winged badge motif with flames, which Harley Davidson argues “essentially replicates” its motorcycle branding. The case is currently in the High Court, with Harley Davidson demanding the removal and destruction of all infringing materials.