INSTAGRAM CONFIRMS TEST OF ‘UNSKIPPABLE' ADS

Summary from the TLDR newsletter

Instagram is testing unskippable ads. The ads display a countdown timer and stop users from being able to browse through more content on the app until they view the ad. Instagram has shifted over the years to become more of a video-sharing network, so it makes sense that it is considering becoming more like YouTube. The majority of reactions to the feature have been negative.