HOW TO CRAFT BEHAVIOR-BASED ONBOARDING EMAIL FLOWS TO TURN USERS INTO LIFELONG CUSTOMERS

Summary from the TLDR Marketing newsletter

Sending relevant emails with valuable content related to a user's specific needs can help motivate them to keep using your product. To craft an effective new user email flow, first identify key milestones in your product onboarding. Next, build out the “happy path” of your onboarding, which assumes the user completes every onboarding step. Finally, plan out the “sad path” email flow, which should aim to inspire and provide tips to the user to make progress.