TLDR Marketing · NEWS & TRENDS

TIKTOK PREPARING A US COPY OF THE APP'S CORE ALGORITHM, SOURCES SAY

links.tldrnewsletter.com5 min read

Summary from the TLDR Marketing newsletter

TikTok is working on a clone of its recommendation algorithm for its US users. This may result in a version that operates independently of its Chinese parent that might be more palatable to American lawmakers who want to ban it. Once the code is split, it could lay the groundwork for a divestiture of the company's US assets.