THE MVP DEATH SPIRAL

Summary from the TLDR Founders newsletter

Focusing on building a minimum viable product (MVP) with a predefined set of features often leads teams into a vicious cycle of constantly reprioritizing and adding new features in a desperate attempt to achieve product-market fit. This "MVP Death Spiral" stems from treating features as real, tangible things that can be controlled, rather than focusing on the messy, unpredictable behaviors of customers. To escape this spiral, teams should shift their perspective from a supply-side tactic of picking the right features to a demand-side strategy of enabling the right customer behaviors that make them awesome.