2024 SAAS CUSTOMER ACQUISITION BENCHMARKS

Summary from the TLDR Founders newsletter

The latest Benchmarkit report for 2024 reveals that the median CAC Ratio for acquiring new customers has remained stable compared to the previous year, despite the broader market not cutting back on sales and marketing expenses. However, the report also shows a significant 45% year-over-year increase in the Customer Expansion CAC Ratio, indicating that obtaining more revenue from existing customers has become more challenging and expensive.