THE ART OF SCALING TASTE

Summary from the TLDR newsletter

Startups can survive extremely competitive environments by having good taste. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it. MSCHF is a business that has managed to scale its taste without compromising on it. This article looks at how the company releases so many products while staying through to its original vision, how it keeps its team creative and engaged, and lessons from the company that can be applied by anyone.