A FRAMEWORK FOR CREATING DYNAMIC USER EXPERIENCES + CODE EXAMPLES

Summary from the TLDR Marketing newsletter

Personalization is increasingly cited as both a revenue driver for businesses and an expectation for consumers. However, it will fall short if user segmentation is arbitrary or too broad. Dynamic user experiences are personalizations that modify a user's experience by leveraging the attribute(s) of that individual user. This article walks through examples of dynamic experiences, a framework for creating them, and specific steps to take to start building them.