WHAT THE TECH IS DOMAIN SPOOFING?

Summary from the TLDR Marketing newsletter

Domain spoofing in digital advertising is a fraudulent scheme where scammers create websites that mimic legitimate publishers to sell fake ad inventory. The spoofed sites can distribute malware, sell illegitimate products, and are often overloaded with ads. To combat domain spoofing, advertisers use supply-path optimization. This brings buyers and sellers closer together, providing marketers with a clearer idea of where their ads end up.