EMOTIONAL SIGNPOSTING: WHY YOU SHOULD TELL PEOPLE HOW TO FEEL

Summary from the TLDR Founders newsletter

Emotional signposting is a technique that helps provide context and guides the audience's interpretation of information. It involves using key words, phrases, or an overall structure to signal whether a piece of news is positive, negative, or neutral. Leaders can reduce confusion and ensure their message is understood as intended by proactively framing information and providing emotional cues.