THE 10 FORCES SHAPING COMMERCE

Summary from the TLDR Marketing newsletter

Trends in commerce are the product of both technological change and behavioral change. This author identifies 10 shifts in the commerce space, from search behavior to physical overstocks. The wellness industry is massive (and growing) in the U.S., and there's an outsized emphasis on wellness among younger consumers. AI's impact on commerce will go beyond AI-generated ad copy – we'll soon have AI-generated products too. Creator and social commerce are seeing a lot of innovation, but the open question remains how best to monetize it.