HOW TO DEVELOP MOTION DESIGN PRINCIPLES

Summary from the TLDR Design newsletter

This article emphasizes the importance of motion design in conveying brand personality and enhancing user experience. Webflow integrated motion seamlessly across its platform by creating consistent guidelines and iterating based on feedback. Building Webflow's motion design principles involved understanding the core message to convey, learning with the best in the industry, leaning on internal talent, designing with scalability in mind, and considering the context.