‘ENGAGEMENT BAITING': IS LINKEDIN POSTING GETTING TOO PERSONAL?

Summary from the TLDR Marketing newsletter

Personal storytelling is growing on LinkedIn, with users increasingly posting about their personal lives to engage their professional networks. While this approach can create more meaningful connections, it has also led to concerns about professionalism and “engagement baiting.” Experts advise focusing on authentic, value-driven content that aligns with professional growth to build your brand on the platform.