WHAT'S A MARKETING FUNNEL AND HOW TO USE IT TO OPTIMIZE YOUR WEBSITE CONVERSIONS

Summary from the TLDR Marketing newsletter

Funnels come with a lot of nuances and are non-linear and non-time-bound in nature. Every business needs to define and optimize its own funnel uniquely. To optimize a marketing funnel, set a purpose for each stage of it and use data to understand what's not working. Build marketing strategies for each stage, keep refining your buyer personas, and audit your marketing assets.