AIRDROPS: AN ANALYSIS OF OVER 2,000,000 EVENTS

Summary from the TLDR Crypto newsletter

Researchers have identified key factors in airdrop design through a comprehensive analysis of over 2 million airdrop events across 40 protocols, such as the quantity of tokens distributed and the target recipients. Their findings suggest that airdrops targeted at core users with smaller token quantities tend to show higher price stability and engagement post-distribution, challenging the effectiveness of widespread, larger airdrops.