HOW SELL-SIDE CURATION IS RESHAPING THE POST-COOKIE SUPPLY CHAIN

Summary from the TLDR Marketing newsletter

The phasing out of third-party cookies is driving the adoption of sell-side curation, where supply-side platforms use first-party data to create targeted audience segments for advertisers. This development is transforming the ad tech landscape by reducing demand-side platforms' dominance in audience curation and increasing the strategic importance of supply-side platforms and data management platforms.