SAMSUNG SHADES APPLE WITH 'CREATIVITY CANNOT BE CRUSHED' AD AFTER IPAD PROMO BACKLASH

Summary from the TLDR Design newsletter

Samsung capitalized on Apple's controversial iPad Pro ad with a new campaign for the Galaxy Tab S9 Ultra. Apple's ad, which featured a hydraulic press crushing artistic tools, sparked debate that made the company decide not to run it on TV. In Samsung's response, a woman picks up a visibly damaged guitar at a location reminiscent of the Apple commercial and begins creating music using her tablet as a creativity ally.