TLDR Web Dev · OPINIONS & ADVICE
BUILDING A WAITLIST (THE WRONG WAY)
Summary from the TLDR Web Dev newsletter
This developer used a waitlist approach to validate the demand for their failed product, PresetBot, an API to apply Lightroom presets on images. They used Google Ads to drive traffic to a landing page, but after attracting 250 signups and building the product, no one purchased it. The developer realized that most of the signups were likely from bots and click farms.