THE PSYCHOLOGY OF DECEPTIVE DISCOUNTING IN UX

Summary from the TLDR Design newsletter

The psychology of deceptive discounting in ultrafast fashion uses overwhelming visuals and confusing discounts to drive impulse buying. Tactics like priming, confusion, and urgency manipulate users into buying more than they need. This design strategy is unsustainable and unethical as it pushes for excessive consumption. A focus on mindful consumption that uses design to encourage thoughtful purchasing decisions is in demand.